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Top Qualities a Luxury Real Estate Agent Should Possess

open view of living room

If you are thinking about selling your luxury home and have no clue where to begin searching for an agent— then you are in luck. We often hear the term “luxury real-estate”, but it is becoming so overused that it is losing meaning. So to clarify, let’s assume that we are talking about homes that cost well over one million dollars. So if you are looking to buy a luxury house in Beverly Hills, this means you.

In some areas of the nation, this number might not even register as a luxury home. Many high-end markets exist in areas such as parts of California and New York. In these places, homes can also start at around four million dollars.

Even if you are unsure about how much money you can get from your home, it is essential to find an agent who understands the luxury market and can get you the best value for your property. This might be the most important transaction of your life, so you want to put your money in the hands of someone you trust.

You also want to be sure that this agent has experience in such a specialized marketplace. In this guide, we will outline the essential qualities that you should look for when you are hiring a luxury real estate agent, so you can go with someone you trust. There are many Beverly Hills mansions for sale, so you need a realtor with experience.

Top-tier Marketing

Real estate agents thrive on marketing, and luxury agents need to be especially strong in this category. Over 90% of buyers today are finding their homes online; you need an agent that can handle the capacity of dealing with a luxury property.

This means you need someone who is going to engage potential buyers with photos, videos, or even creates a custom website for your listing. If you are making videos, drone shots are all the rage these days. A bird’s eye view of the house is a high selling point, and enticing videos will draw buyers in. Luxury homes in Beverly Hills are elaborate, and a bird’s eye view allows potential buyers to view the entire property.

Offline Marketing

Sure, videos are great, but they aren’t the only things that sell luxury properties. When you are hiring an agent, you should be sure to ask them how and where they intend to list your property. The only answer they should give you is in as many venues as possible. Buyers will also expect to have upscale showing events, so you will want a seller who is familiar with that type of function.

Networking Skills

One of the essential skills to be a successful realtor is your ability to network. Marketing is great, but who you know is even better, especially in the luxury market. Your realtor should already have a vast network of clients and buyers before you list the property with them.

Once a realtor establishes a network, word of mouth can go a long way. Whatever their strategy is, they need to be able to connect you with as many potential leads as possible.

Exclusive Organizations

A great way to figure out the connectedness of your agent is to figure out what organizations they belong to. Ask your agent if they are a member of any private organization. Such organizations as the Top Agent Network and Sotheby’s International Realty will allow your agent to use their in-org connections to connect you to potential buyers. These organizations will also promote luxury listings to a pool of interested clients.

Some of these private organizations are invite-only and based on the agent’s success rate. It is also a way to reassure the buyer that they are dealing with a knowledgeable professional with credibility. It is essential to recognize the brand when you are selling houses, and these organizations set some realtors apart from the pack.

Knows the Etiquette

Selling a luxury house is a niche market, and the real estate agent needs to understand this market well to be successful. If your agent is well connected, they will not only be able to introduce potential buyers, they will also speak the language.

Luxury marketing techniques are different than mid-market homes, and the realtor needs to have an established modus operandi. Usually, this requires throwing an invite-only open house or gala event to generate interest among wealthy clients. Generating interest from investors or interested parties it the best way to sell a luxury home quickly. The agent needs to not only have a strategy to do so but to be well connected enough to invite potential buyers.

Get help with luxury homes for sale in Beverly Hills. Call your Beverly Hills luxury real estate agent today at 310.963.9680 or sasha(at)saravitaproperties(dotted)com.



“Sasha was great to work with. He’s friendly and knowledgeable. He knows how to put a deal together and navigate a transaction to a successful conclusion....”

Steve Frankel | Luxury Estates (Real Estate Agent) view more

“We had a great experience working with Sasha where he helped us purchase a property in Koreatown and we got the property. He even went back and got us a huge discount even after we had signed off on everything. He was very diligent on all the paperwork and documentation. He never dropped the ball....”

David S. (Commercial Buyer) view more

“Sasha Rahban's representation can be very simply described: EXTRAORDINARY! His manner and negotiating style are very calming in what can be an emotional process. He and his team, each with their own area of expertise and responsibility, are consummate professionals in all respects who efficiently and expertly handled every facet of our recent purchase. No...”

Ben A view more

“I have worked with Sasha in two capacities- first as my broker when purchasing a home and also as my broker when I sold my home. Both times, I was impressed by both Sasha's expertise in the LA real estate market and his enthusiasm and dedication as my representative. When purchasing my condo, Sasha had...”

Jasmine E (Residential Buyer & Seller) view more

“Sasha and his team at Saravita Properties stepped in to help turn around one of my most challenging assets, and I could not endorse them strongly enough. They were able to get the rent payments coming in smoothly, handle difficult tenant situations (including by knowing when to ask for my input), and to recommend and...”

Josh Bird (Commercial Seller) view more

“We think you are one heck of a wonderful guy! We appreciate so much and enjoy even more our time with you. Despite all the demands from many directions you manage to find the time to listen, console and guide us in our direction of life. We will be ever grateful for the choices and...”

George & Helen Thompson (Residential and Commercial Buyer and Seller) view more